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French's tales of love at first bite
- Source :
- Brandweek. July 9, 2007, Vol. 48 Issue 27, p40, 1 p.
- Publication Year :
- 2007
-
Abstract
- Is food to French's mustard as Romeo is to Juliet? The iconic yellow bottled brand seems to think so, and its new 'Food Loves French's Love Story' online contest seeks [...]
- Subjects :
- Bender-Hammerling Group -- Information management -- Marketing agreements -- Marketing
Public relations agencies -- Information management -- Marketing agreements
Snack foods industry -- Marketing agreements -- Information management
Mustard (Condiment) -- Marketing -- Evaluation
Contests -- Marketing -- Information management -- Evaluation
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Company systems management
Cooperative agreement for product marketing
Evaluation
Marketing agreements
Information management
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 48
- Issue :
- 27
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.166430778