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CASE STUDY - EMIRATES: Long-haul strategy
- Source :
- Brand Strategy. July 9, 2007, 20
- Publication Year :
- 2007
-
Abstract
- Maeve Hosea looks at how Emirates airline has capitalised on its extravagant global sponsorship campaigns and how the brand hopes to take advantage of its Dubai base where East meets [...]
Details
- Language :
- English
- ISSN :
- 09659390
- Database :
- Gale General OneFile
- Journal :
- Brand Strategy
- Publication Type :
- News
- Accession number :
- edsgcl.166219058