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Revved by positive review, Hyundai takes on ... Lexus? Inexpensive auto maker alleges its Veracruz crossover is the best

Authors :
Miller, Steve
Source :
Brandweek. June 25, 2007, Vol. 48 Issue 26, p13, 1 p.
Publication Year :
2007

Abstract

FIRST PEPSI BROUGHT BACK the Pepsi Challenge (for Diet Pepsi), now Hyundai is borrowing a page from the same playbook. Better known as a maker of more affordable autos, Hyundai [...]

Details

Language :
English
ISSN :
10644318
Volume :
48
Issue :
26
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.165820741