Back to Search Start Over

Wal-Mart Rolls Out 'Community Stores'

Authors :
Zwiebach, Elliot
Source :
Supermarket News. May 7, 2007, Vol. 55 Issue 19
Publication Year :
2007

Abstract

BENTONVILLE, Ark. - Customer segmentation at Wal-Mart Stores is a work in progress. While the nation's leading retailer built its sales base on its appeal to a low-price-oriented segment, it [...]

Details

Language :
English
ISSN :
00395803
Volume :
55
Issue :
19
Database :
Gale General OneFile
Journal :
Supermarket News
Publication Type :
Periodical
Accession number :
edsgcl.165469064