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The dialogic potential of weblogs in relationship building

Authors :
Seltzer, Trent
Mitrook, Michael A.
Source :
Public Relations Review. June, 2007, Vol. 33 Issue 2, p227, 3 p.
Publication Year :
2007

Abstract

The impact of use of weblogs and websites by public relations personnel in building online relationships is discussed.

Details

Language :
English
ISSN :
03638111
Volume :
33
Issue :
2
Database :
Gale General OneFile
Journal :
Public Relations Review
Publication Type :
Periodical
Accession number :
edsgcl.164917730