Explaining cognitive lock-in: the role of skill-based habits of use in consumer choice

Authors :: Haubl, Gerald
Murray, Kyle B.
Source :: Journal of Consumer Research. June, 2007, Vol. 34 Issue 1, p77, 9 p.
Publication Year :: 2007
Abstract: The reasons for repeated consumption of same product by consumers, using cognitive lock-in theory, are presented.

Subjects :: Consumer preferences -- Analysis
Cognitive psychology -- Analysis
Customer loyalty -- Analysis
Brand choice -- Analysis
Advertising, marketing and public relations
Social sciences

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