Can aligning with the flag still boost flagging sales? Analysts: taking a patriotic stance no longer as effective on consumers

Authors :: Miller, Steve
Source :: Brandweek. May 28, 2007, Vol. 48 Issue 22, p14, 2 p.
Publication Year :: 2007
Abstract: SATURN'S DECISION to align itself with the flag, mom and apple pie in its latest 'Rethink American' campaign may not be an automatic home run, analysts are warning. 'They can't [...]

Subjects :: Advertising campaigns -- Forecasts and trends -- Usage
Patriotism -- Usage -- Forecasts and trends
Advertising, marketing and public relations
Business
Retail industry
Market trend/market analysis
Usage
Forecasts and trends

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