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Market orientation and planning flexibility in SMEs

Authors :
Alpkan, Lutfihak
Yilmaz, Cengiz
Kaya, Nihat
Source :
International Small Business Journal. April, 2007, Vol. 25 Issue 2, p152, 23 p.
Publication Year :
2007

Abstract

The impact of planning, managerial effectiveness and cultural issues on the performance of small and medium sized firms is discussed.

Details

Language :
English
ISSN :
02662426
Volume :
25
Issue :
2
Database :
Gale General OneFile
Journal :
International Small Business Journal
Publication Type :
Academic Journal
Accession number :
edsgcl.163939222