Pushing the right buttons for candy sales

Convenience stores are upgrading their facilities and improving the presentation of their products, especially confectionery products, to gain a greater share of the market. The marketing techniques being employed by convenience stores include the use of attractive dispensers, cold vaults, adding novelty items and changing their checkstands to attract more customers.
Let's face it: Candy is an obsession product. Regular candy consumers--particularly young children and adolescents--need their daily fix and normally don't need any special retail treatment to activate their hot [...]