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Removing salesforce performance hurdles

Authors :
Babakus, Emin
Cravens, David W.
Grant, Ken
Ingram, Thomas N.
LaForge, Raymond W.
Source :
Journal of Business & Industrial Marketing. Summer, 1994, Vol. 9 Issue 3, p19, 11 p.
Publication Year :
1994

Abstract

Sales managers can motivate their salespeople to work harder and be more productive by resorting to sales management techniques. Some of the more important areas which should be given attention include sales teamwork, sales training, supplier relations, hiring practices and sales manager characteristics. High performance salespeople build sales, profits, market position and customer satisfaction. Sales managers should thus strive to correct any imbalances in perceived hurdles in the design and implementation of sales improvement methods.

Details

ISSN :
08858624
Volume :
9
Issue :
3
Database :
Gale General OneFile
Journal :
Journal of Business & Industrial Marketing
Publication Type :
Periodical
Accession number :
edsgcl.16363878