Service learning input and outcomes in a personal selling course

[33] Hagenbuch, David J. (2006), 'Service Learning Input and Outcomes in a Personal Selling Course,' Journal of Marketing Education, 28 (1), 26-34. [Dwyer] Service learning, a subcategory of experiential and active learning, applies educational concepts that students learn in the classroom to community service projects. This paper presents the merits of applying service learning to a personal selling course. More specifically, students worked in sales teams in support of nonprofit organizations' financial development goals. Quantitative and qualitative analysis supported the benefits of this applied form of learning for both the sales students and their nonprofit partners.