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INDUSTRY ROUNDTABLE - SEARCH MARKETING: Search for a way forward

Source :
Marketing Week. May 3, 2007, p26
Publication Year :
2007

Abstract

Nearly 60% of online spend is invested in search marketing, but do the results justify this, or have brands become victims of hype? Industry experts discuss the medium's true worth […]

Subjects

Subjects :
Marketing -- Evaluation
Marketing industry -- Officials and employees
Supermarkets -- Officials and employees
Latitude Communications Inc. -- Officials and employees
Waitrose Ltd. -- Officials and employees

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.162964802

Tools

Authors Abstract Subjects Details