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Color, labels, and interpretive heuristics for response scales

Authors :
Tourangeau, Roger
Couper, Mick P.
Conrad, Frederick
Source :
Public Opinion Quarterly. Spring, 2007, Vol. 71 Issue 1, p91, 22 p.
Publication Year :
2007

Subjects

Subjects :
Heuristic -- Research
Reaction time -- Research
Surveys -- Research
Visual perception -- Research
Political science
Sociology and social work

Details

Language :
English
ISSN :
0033362X
Volume :
71
Issue :
1
Database :
Gale General OneFile
Journal :
Public Opinion Quarterly
Publication Type :
Academic Journal
Accession number :
edsgcl.162457681

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