Auditing player reward programs: casino incentive clubs pay out big for frequent customers, but fraud and the lack of controls are turning them into a huge liability for the gaming industry

Authors :: Mills, John R.
Source :: Internal Auditor. April, 2007, Vol. 64 Issue 2, p62, 6 p.
Publication Year :: 2007
Abstract: GAMING PROPERTIES ARE THE LATEST INDUSTRY to offer a range of incentives to their customers to reward repeat business. Player club programs provide a fantastic opportunity to increase customer play: [...]

Subjects :: Loyalty programs (Marketing) -- Accounting and auditing
Casinos -- Customer relations -- Accounting and auditing
Internal auditing -- Management
Fraud investigation -- Management
Gambling industry -- Accounting and auditing -- Customer relations
Company business management
Banking, finance and accounting industries
Business

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