Not as happy as I thought I'd be? Affective misforecasting and product evaluations

Authors :: Patrick, Vanessa M.
Macinnis, Deborah J.
Park, C. Whan
Source :: Journal of Consumer Research. March, 2007, Vol. 33 Issue 4, p479, 11 p.
Publication Year :: 2007
Abstract: The testing of a process model to study the effect of affective misforecasting on the evaluation of products by consumers is described.

Subjects :: Consumer behavior -- Models
Econometric models -- Testing
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Advertising, marketing and public relations
Social sciences

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