Measuring relationships; Newfangled Web 2.0 concepts like 'engagement' mean marketers must rethink existing analytics platforms and approaches

Authors :: Karpinski, Richard
Source :: BtoB. March 12, 2007, Vol. 92 Issue 3, 19
Publication Year :: 2007
Abstract: Byline: Richard Karpinski With all the excitement about the emergence of Web 2.0-video, podcasts, RSS, AJAX, Flash, social media and more-the real story for b-to-b marketers isn't the flashy new [...]

Subjects :: Internet marketing -- Technology application -- Methods -- Usage -- Standards
World Wide Web -- Standards -- Methods -- Usage -- Technology application
Customer relations -- Management -- Usage -- Technology application -- Methods
Transmission Control Protocol/Internet Protocol (Computer network protocol) -- Usage -- Methods -- Technology application
Advertising, marketing and public relations
Business
Company business management
TCP/IP
World Wide Web
Technology application
Management
Standards
Usage
Methods

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