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The right instrument - let market research help blueprint it

Authors :
Turner, Michael
Source :
Industrial Research. June, 1980, Vol. 22, p147, 3 p.
Publication Year :
1980

Subjects

Subjects :
Tektronix Inc. -- Marketing
Electronics industry -- Marketing
Marketing management -- Methods
New products -- Marketing
Business
Engineering and manufacturing industries

Details

ISSN :
00198722
Volume :
22
Database :
Gale General OneFile
Journal :
Industrial Research
Publication Type :
Academic Journal
Accession number :
edsgcl.1599845

Tools

Authors Abstract Subjects Details