Emergent agents: the forgotten publics in crisis communication and issues management research

Crisis communication research rarely highlights the voices of marginalized publics or their advocates whose interests are affected by crisis situations. We take a different approach by using a response to a natural disaster to expand our theorizing about crisis situations beyond those that hurt the bottom line. Using official statements from Senators Lanclrieu and Obama about events surrounding Hurricane Katrina as texts for analysis, we demonstrate how they used transcendence, rhetorically, and appropriated the Bush administration's key term--security--to garner more support for their positions, Katrina sufferers, and relief efforts. Implications of this strategy serve to broaden crisis communication theorizing, and to provide insights into ways to strengthen the quality of crisis emergency response planning and response protocols. Keywords: Crisis Communication; Hurricane Katrina; Emergent Agents; Transcendence; Issues Management; Public Relations; Security