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That post-Christmas hangover is easing: how did the value of drinks sales hold up in the face of another Christmas of heavy discounting?

Authors :
Lewis, Robyn
Source :
Grocer. Jan 27, 2007, Vol. 230 Issue 7789, p32, 2 p.
Publication Year :
2007

Abstract

Christmas drinks promotions kicked off early last year as supermarkets vied to gain the upper hand in the crucial early trading weeks. ACNielsen figures released exclusively to The Grocer reveal [...]

Details

Language :
English
ISSN :
00174351
Volume :
230
Issue :
7789
Database :
Gale General OneFile
Journal :
Grocer
Publication Type :
Periodical
Accession number :
edsgcl.159328416