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ASA backs Dyson complaints

Authors :
Clark, Anthony
Source :
ERT Weekly. Jan 18, 2007, p4, 1 p.
Publication Year :
2007

Abstract

The case filed by Dyson against Electrolux for producing misleading information about Dyson's vacuum cleaners in its magazine and televisions advertisements, calling Dyson's machines inferior to its Miele machines, is discussed. Advertising Standards Authority has supported the claims and asked Miele not to repeat the actions.

Details

Language :
English
ISSN :
00134228
Database :
Gale General OneFile
Journal :
ERT Weekly
Publication Type :
News
Accession number :
edsgcl.158816324