Get a lifestyle; retailers try on a new way of outfitting women

Women in the 1990s long for fashion that is more comfortable, and that can be worn for more than one occasion. Activewear manufacturers are responding by creating new categories of dress, but retailers are slow to catch on to marketing implications. Department stores focus on sport themes when marketing apparel, and sporting goods stores play up activewear's technical advantage. Activewear manufacturers are finding more ways to sell their merchandise.
Retailers try on a new way of outfitting women The sight of Florence Griffith-Joyner flashing across the finish line during the 1988 Summer Olympics one long fingernail at a time [...]