A rejoinder to 'Conclusions from the ARF's Copy Research Validity Project.' (response to John R. Rossiter and Geoff Eagleson's article in this issue, p. 19) (Special Issue: Copy Testing)

Authors :: Haley, Russell I.
Source :: Journal of Advertising Research. May-June, 1994, Vol. 34 Issue 3, p33, 2 p.
Publication Year :: 1994
Abstract: We particularly want to thank Rossiter and Eagleson for their appreciation of the strengths of the paired feature of the CRVP research design. If a researcher wants to understand the [...]

Subjects :: Advertising copy -- Research
Advertising research -- Evaluation
Advertising, marketing and public relations
Business
Evaluation
Research

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