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3 Industry survey

Authors :
Bairsto, Andy
Source :
Minimising Churn and Building Customer Profitability. April, 2004, p3(, 1 p.
Publication Year :
2004

Abstract

3.1 Overview of survey--aims and methodology Between December 2003 and February 2004, Chorleywood carried out a survey to determine the industry's perception about churn, customer retention and CRM. We wanted [...]

Subjects

Subjects :
Customer relationship management -- Surveys
Telecommunications services industry -- Surveys
Customer loyalty -- Surveys
Communications industry -- Surveys
Customer relationship management
Telecommunications services industry
Computers
Telecommunications industry

Details

Language :
English
Database :
Gale General OneFile
Journal :
Minimising Churn and Building Customer Profitability
Publication Type :
Report
Accession number :
edsgcl.156551961

Tools

Authors Abstract Subjects Details