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Increasing cognitive response sensitivity
- Source :
- Journal of Advertising. June 1994, Vol. 23 Issue 2, p65, 11 p.
- Publication Year :
- 1994
-
Abstract
- Traditional cognitive response elicitation procedures may not be sensitive enough to elicit the stylized and subtle thoughts that are generated during exposure to certain types of ads. When these types [...]
Details
- Language :
- English
- ISSN :
- 00913367
- Volume :
- 23
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Journal of Advertising
- Publication Type :
- Periodical
- Accession number :
- edsgcl.15639335