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Courting the channel; resellers speak out on vendors, rating everything from product performance to marketing programs

Authors :
Caginalp, Elizabeth Gallagher
Senia, Al
Source :
Computer Reseller News. June 27, 1994, Issue n584, p7A, 3 p.
Publication Year :
1994

Subjects

Subjects :
Distributors
Market Analysis
Survey
Ratings
Performance Measurement
Marketing Strategy
Vendor Relations
Distribution channels -- Surveys

Details

ISSN :
08938377
Issue :
n584
Database :
Gale General OneFile
Journal :
Computer Reseller News
Publication Type :
Periodical
Accession number :
edsgcl.15567391

Tools

Authors Abstract Subjects Details