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MySpace Video a Boon to 'Mother'; CBS Sitcom Parlays Internet Ploy Into Viewership Surge

Authors :
Whitney, Daisy
Source :
TelevisionWeek. December 4, 2006, Vol. 25, 6
Publication Year :
2006

Abstract

Byline: Daisy Whitney The creators of CBS's 'How I Met Your Mother'' have made inroads toward solving the puzzle of how to make a Web promotion drive linear ratings. The [...]

Details

Language :
English
ISSN :
15440516
Volume :
25
Database :
Gale General OneFile
Journal :
TelevisionWeek
Publication Type :
Periodical
Accession number :
edsgcl.155671299