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ASA says ad for Tesco Home Insurance misled customers

Source :
Marketing Week. Nov 23, 2006, p7
Publication Year :
2006

Abstract

The Advertising Standards Authority (ASA) has rapped Tesco Personal Finance for a misleading TV ad that claimed online consumers would receive a 50% discount on insurance quotes. The ad, for […]

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.154879452