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Testimonials as a differentiation tool.

Authors :
McKenna, Patrick J.
Source :
Of Counsel. November, 2006, Vol. 25 Issue 11, p5, 4 p.
Publication Year :
2006

Abstract

It's hard to deny that clients today are more skeptical than ever. One of the most difficult challenges that each of us faces as professionals is to come up with [...]

Details

Language :
English
ISSN :
07303815
Volume :
25
Issue :
11
Database :
Gale General OneFile
Journal :
Of Counsel
Publication Type :
Periodical
Accession number :
edsgcl.154756352