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Forward flavor thinking: Cheerwine's 'Cherry Different' approach keeps the southern icon growing
- Source :
- Beverage Industry. September 2006, Vol. 97 Issue 9, p38, 6 p.
- Publication Year :
- 2006
-
Abstract
- Cheerwine's 89 years as a brand provides Carolina Beverage Corp., Salisbury, N.C., with many choices of what it wants the brand to be. Brand recognition offers consumer loyalty, but also [...]
- Subjects :
- Carolina Beverage Corp. -- Marketing -- Growth -- Management
Cheerwine (Soft drink) -- Growth -- Marketing
Beverage industry -- Marketing -- Growth -- Management
Carbonated beverages -- Marketing -- Growth
Business
Food and beverage industries
Company growth
Company marketing practices
Company business management
Management
Growth
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 01486187
- Volume :
- 97
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- Beverage Industry
- Publication Type :
- Periodical
- Accession number :
- edsgcl.154514224