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Learning about computers: an analysis of information search and technology choice

Authors :
Erdem, Tulin
Keane, Michael P.
Oncu, T. Sabri
Strebel, Judi
Source :
Quantitative Marketing and Economics. Sept, 2005, Vol. 3 Issue 3, p207, 40 p.
Publication Year :
2005

Subjects

Subjects :
Bayesian statistical decision theory -- Usage
Brand choice -- Analysis
Consumer preferences -- Analysis
Microcomputers -- Purchasing
Business, general

Details

Language :
English
ISSN :
15707156
Volume :
3
Issue :
3
Database :
Gale General OneFile
Journal :
Quantitative Marketing and Economics
Publication Type :
Academic Journal
Accession number :
edsgcl.153286299

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Authors Abstract Subjects Details