Marketing in Romania: the challenges of the transition from a centrally-planned economy to a consumer-oriented economy

A report on the transition of Romania from a centralized economy to a consumer-oriented economy reveals a stark contrast between the period before and after the fall of communism. During the communist era, there were shortages in basic staples caused by the rationing of food, energy and materials and by an economic crisis. Currently, Romanian stores stock a variety of products, but many citizens cannot afford them. Predictions for Romania's economy as well as recommendations for companies selling goods in the country are provided.