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Red sun rises (again) in America: yes, Toyota is dominating the U.S. auto industry. But the real test is whether Jim Farley succeeds at morphing Toyota into an all-American brand
- Source :
- Brandweek. October 9, 2006, Vol. 47 Issue 36, , M6, p6 p.
- Publication Year :
- 2006
-
Abstract
- Fontana, Calif. -- It is a scorching Labor Day weekend on the eve of the Sony HD 500 Nascar race, and the vast infield RV campground of the California Speedway [...]
- Subjects :
- Toyota Motor Manufacturing Kentucky Inc. -- Officials and employees -- Marketing -- Management -- Achievements and awards
Transportation equipment industry -- Management -- Officials and employees -- Marketing -- Achievements and awards
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Company business management
Management
Beliefs, opinions and attitudes
Officials and employees
Achievements and awards
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 47
- Issue :
- 36
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.152641441