Economic versus social exchange in marketing places: an empirical study among manufacturing firms

Authors :: McKee, Daryl
Wang, Guangping
Source :: Journal of Business Research. April, 2006, Vol. 59 Issue 4, p397, 10 p.
Publication Year :: 2006
Abstract: Role of relationship of economic exchange and social exchange in the marketing sector is discussed. Path analysis is used to test the relative role of the relationship.

Subjects :: United States -- Economic aspects
United States -- Surveys
Social exchange -- Analysis
Economic conditions -- Analysis
Business
Business, general

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