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Viewpoint: Martin On Retailing: Ignoring the Role of Emotion Isn't Logical
- Source :
- American Banker. Oct 6, 2006, Vol. 171 Issue 193, 9
- Publication Year :
- 2006
-
Abstract
- Whitney Houston described most folks' purchase-making processes accurately in her 1987 thesis 'So Emotional.' To quote Ms. Houston, 'I don't know why I like it. I just do.' She was [...]
- Subjects :
- Consumer behavior -- Analysis
Customer relations -- Management
Emotions -- Analysis
Human acts -- Analysis
Human behavior -- Analysis
Retail industry -- Analysis
Shopping -- Social aspects
Shopping -- Psychological aspects
Company business management
Banking, finance and accounting industries
Business
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 00027561
- Volume :
- 171
- Issue :
- 193
- Database :
- Gale General OneFile
- Journal :
- American Banker
- Publication Type :
- Periodical
- Accession number :
- edsgcl.152401888