The integration of emotional and cognitive messages in election campaigns: a south African case study

Authors :: Fourie, Lynnette M.
Froneman, Johannes D.
Source :: Critical Arts. Jan-Dec, 2005, Vol. 19 Issue 1-2, p112, 15 p.
Publication Year :: 2005
Abstract: Abstract A substantial amount of political communication research in the Western world has focused on the question of whether images instead of issues are emphasised in election campaign messages. The [...]

Subjects :: Electioneering -- Political aspects
Electioneering -- Research
Political campaigns -- Political aspects
Political campaigns -- Research
Ethnic, cultural, racial issues/studies
Mass communications
Social sciences

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