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Going from global trends to corporate strategy

Authors :
Becker, Wendy M.
Freeman, Vanessa M.
Source :
The McKinsey Quarterly. Summer, 2006 Issue 3, p17, 11 p.
Publication Year :
2006

Abstract

The need for managers to identify macroeconomic trends for strategic business success is examined.

Details

Language :
English
ISSN :
00475394
Issue :
3
Database :
Gale General OneFile
Journal :
The McKinsey Quarterly
Publication Type :
Periodical
Accession number :
edsgcl.152090143