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Marketing/ R&D integration in the pharmaceutical industry
- Source :
- Research Policy. Feb, 2006, Vol. 35 Issue 1, p105, 16 p.
- Publication Year :
- 2006
-
Abstract
- A study is conducted on pharmaceutical industry to examine advantages and issues concerned with cross functional integration of marketing and research activities.
Details
- Language :
- English
- ISSN :
- 00487333
- Volume :
- 35
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Research Policy
- Publication Type :
- Periodical
- Accession number :
- edsgcl.151882186