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When POS comes to shove: Nielsen, IRI lock horns in a battle to control the market for scanner data
- Source :
- InformationWeek. Jan 24, 1994, Issue n460, p40, 2 p.
- Publication Year :
- 1994
- Subjects :
- POS Systems
Bar-Code Scanners
Scanning software
Scanning devices
Competition
Market Analysis
DBMS
Information Resources Inc. -- Marketing
Nielsen Marketing Research -- Marketing
Interstate Bakeries Corp. -- Information management
DataServer Analyzer (Sales/marketing software) -- Marketing
Scanning software -- Usage
Scanning devices -- Usage
Database management systems -- Marketing
Point-of-sale systems -- Usage
Computer peripherals industry -- Marketing
Subjects
Details
- ISSN :
- 87506874
- Issue :
- n460
- Database :
- Gale General OneFile
- Journal :
- InformationWeek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.15077192