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In the box innovation

Authors :
Barwise, Patrick
Meehan, Sean
Source :
Business Strategy Review. Summer, 2006, Vol. 17 Issue 2, p68, 6 p.
Publication Year :
2006

Abstract

Planning innovation according to what the consumers and shareholders of a business require rather than bold, out-of-the-box thinking, is discussed.

Details

Language :
English
ISSN :
09556419
Volume :
17
Issue :
2
Database :
Gale General OneFile
Journal :
Business Strategy Review
Publication Type :
Academic Journal
Accession number :
edsgcl.149874301