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In the box innovation
- Source :
- Business Strategy Review. Summer, 2006, Vol. 17 Issue 2, p68, 6 p.
- Publication Year :
- 2006
-
Abstract
- Planning innovation according to what the consumers and shareholders of a business require rather than bold, out-of-the-box thinking, is discussed.
Details
- Language :
- English
- ISSN :
- 09556419
- Volume :
- 17
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Business Strategy Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.149874301