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Close-Up: Live issue - Have ad agencies lost the art of persuasion?
- Source :
- Campaign. August 18, 2006, p17.
- Publication Year :
- 2006
-
Abstract
- Unless the industry learns to stand up for what it knows is right, its fears about the future will be realised, Massimo Costa says. This is a backbone. 'You can't [...]
- Subjects :
- Advertising agencies
Young & Rubicam Brands -- Advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.149631317