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Niche marketing is the buzzword as manufacturers polish their pitch
- Source :
- Brandweek. January 17, 1994, Vol. 35 Issue 3, p36, 2 p.
- Publication Year :
- 1994
-
Abstract
- Industry consolidation, along with a shrinking middleclass consumer base, is changing the way manufacturers and retailers do business. This week's International Housewares Show in Chicago, concluding Jan. 19, points up [...]
- Subjects :
- Hickory Industries Weaving Inc. -- Product information
Kiwi Brands -- Product information
Soap and cleaning agents industry -- Product information
Cleaning compounds -- Product information
Shoe-polish -- Product information
Advertising, marketing and public relations
Business
Retail industry
Product information
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 35
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.14945781