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Major turnoff: McKinsey slams TV's selling power; Viewing down 50%, yet spending up 40
- Source :
- Advertising Age. August 7, 2006, Vol. 77 Issue 32, p1.
- Publication Year :
- 2006
-
Abstract
- Byline: ABBEY KLAASSEN A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 32
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.149270700