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Employees: the key link to corporate reputation management

Authors :
Cravens, Karen S.
Oliver, Elizabeth Goad
Source :
Business Horizons. July-August, 2006, Vol. 49 Issue 4, p293, 10 p.
Publication Year :
2006

Abstract

Role of employees, in improving corporate reputation of an organization and its financial performance, is analyzed.

Subjects

Subjects :
Business enterprises -- Human resource management
Business enterprises -- Public relations
Corporate image -- Economic aspects
Workers -- Public relations
Company personnel management
Company public relations
Business
Business, general

Details

Language :
English
ISSN :
00076813
Volume :
49
Issue :
4
Database :
Gale General OneFile
Journal :
Business Horizons
Publication Type :
Periodical
Accession number :
edsgcl.149183972

Tools

Authors Abstract Subjects Details