Sighting customers

The market for binoculars includes consumers involved with birding, spectating, hunting, hiking and backpacking. However, this broad range of possible sales is not reflected in retail sporting goods business. A major reason given for the situation is the limitation imposed by some retailers in selling the product for specific groups. Binocular vendors should consider cross-merchandising techniques to attract more customers in the market.
Vendors are promoting the cross-merchandising opportunities that binoculars offer for spectator sports and other activities. And retailers are no longer relegating the category to hunting sections in their stores. Recent [...]