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Data centricity leads to customer centricity
- Source :
- DM News. June 26, 2006, Vol. 28 Issue 24, p10, 1 p.
- Publication Year :
- 2006
-
Abstract
- The significance of using accurate databases for successful customer relationship management and customer centric marketing is discussed.
Details
- Language :
- English
- ISSN :
- 01943588
- Volume :
- 28
- Issue :
- 24
- Database :
- Gale General OneFile
- Journal :
- DM News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.149083433