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Data centricity leads to customer centricity

Authors :
Bennett, Bryan
Source :
DM News. June 26, 2006, Vol. 28 Issue 24, p10, 1 p.
Publication Year :
2006

Abstract

The significance of using accurate databases for successful customer relationship management and customer centric marketing is discussed.

Details

Language :
English
ISSN :
01943588
Volume :
28
Issue :
24
Database :
Gale General OneFile
Journal :
DM News
Publication Type :
Periodical
Accession number :
edsgcl.149083433