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PL line rivals success of brands
- Source :
- Chain Drug Review. July 24, 2006, Vol. 28 Issue 12, p57, 1 p.
- Publication Year :
- 2006
-
Abstract
- BENTONVILLE, Ark. -- The best-selling over-the-counter brand in the country is undoubtedly the least advertised one. Wal-Mart's private label Equate line is so successful that it is the No. 1-seller [...]
Details
- Language :
- English
- ISSN :
- 01649914
- Volume :
- 28
- Issue :
- 12
- Database :
- Gale General OneFile
- Journal :
- Chain Drug Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.149071988