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Branding News Brief: Lex Vehicle Leasing rebrands as Lex

Source :
Marketing. August 2, 2006, p09.
Publication Year :
2006

Abstract

Lex Vehicle Leasing has rebranded as Lex following a change of ownership from Aviva to HBOS. The aim is to reflect its broader business offering, which includes motoring and vehicle [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.148950932