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Wal-Mart Stores is reviewing its advertising strategy as part of a larger overhaul the chain has begun of its marketing image

Source :
Chain Store Age. June, 2006, Vol. 82 Issue 6, p22, 1 p.
Publication Year :
2006

Abstract

Wal-Mart Stores is reviewing its advertising strategy as part of a larger overhaul the chain has begun of its marketing image. The business under review is reportedly worth about $578 [...]

Details

Language :
English
ISSN :
10870601
Volume :
82
Issue :
6
Database :
Gale General OneFile
Journal :
Chain Store Age
Publication Type :
Periodical
Accession number :
edsgcl.148006530