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The relationship between customer loyalty and purchase incidence

Authors :
Stern, Philip
Hammond, Kathy
Source :
Marketing Letters. Feb, 2004, Vol. 15 Issue 1, p5, 15 p.
Publication Year :
2004

Subjects

Subjects :
Customer loyalty -- Analysis
Brand choice -- Analysis
Advertising, marketing and public relations

Details

Language :
English
ISSN :
09230645
Volume :
15
Issue :
1
Database :
Gale General OneFile
Journal :
Marketing Letters
Publication Type :
Academic Journal
Accession number :
edsgcl.147894940

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Authors Abstract Subjects Details