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Coming to a TV Near You: Ads for Higher Education

Authors :
Burd, Stephen
Selingo, Jeffrey
Source :
The Chronicle of Higher Education. March 24, 2006, Vol. 52 Issue 29
Publication Year :
2006

Abstract

Byline: STEPHEN BURD and JEFFREY SELINGO Washington -- If higher-education officials have their way, their concerns about the availability of public funds and college access will be as familiar to [...]

Subjects

Subjects :
American Council on Education -- Advertising
Television advertising -- Usage
Universities and colleges -- Advertising -- United States
Education
Advertising
Usage

Details

Language :
English
ISSN :
00095982
Volume :
52
Issue :
29
Database :
Gale General OneFile
Journal :
The Chronicle of Higher Education
Publication Type :
Academic Journal
Accession number :
edsgcl.147062821

Tools

Authors Abstract Subjects Details